Chris x TUMI 19 DEGREE and TAHOE
Tumi introduces its new 19 DEGREE & TAHOE collections featuring Chris Pratt. As a frequent traveler and longtime TUMI user, Chris endorses the brand back in April 2019 and Tumi creative director Victor Sanz explains the choice of this new ambassador:
We are thrilled to have Chris Pratt star in our newest campaign for Asia Pacific and Middle East with the iconic Alpha 3 and Alpha Bravo collections. To us at TUMI, Chris represents a new age of leading men in Hollywood—bold and genuine. Combined with his international appeal, Chris’s personality truly speaks to our growing millennial fanbase.
Earlier in April, Chris Pratt shows off the latest Alpha 3 and Alpha Bravo collections and in April 30, Tumi introduced its Tumi Loft, a lifestyle and creative installation inaugurated together with Pratt’s new advertorial campaign.
On August 14, Tumi unveils a new behind-the-scenes video featuring Chris shooting the Fall campaign of the brand in Hong Kong. You can watch it below. For more info about this new campaign, visit the website Tumi.